Privacy Policy

Introduction

We take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit and use our sports betting comparison website (“Website”). By accessing or using our Website, you agree to the collection and use of information in accordance with this Privacy Policy.

Our Website provides information, reviews, and comparisons of online sports betting operators and related services. We are committed to protecting your personal data and ensuring transparency in how we handle your information.

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Information We Collect

Information You Provide Directly

When you interact with our Website, we may collect the following information that you voluntarily provide:

Newsletter Subscription

  • Email address
  • First and last name (optional)
  • Preferences for content and communication frequency

Contact Forms

  • Name and email address
  • Message content
  • Any additional information you choose to provide

User Account Registration (if applicable)

  • Username and password
  • Email address
  • Date of birth
  • Country of residence

Information Collected Automatically

When you visit our Website, we automatically collect certain technical information:

Technical Data

  • IP address and approximate geolocation
  • Browser type and version
  • Operating system and platform
  • Device type (desktop, mobile, tablet)
  • Screen resolution and browser settings
  • Time zone setting and language preferences

Usage Data

  • Pages visited and time spent on each page
  • Referring website or search engine
  • Click patterns and navigation paths
  • Search queries on our Website
  • Date and time of visits
  • Interaction with advertisements and affiliate links

Cookie Data

  • Session identifiers
  • Preference settings
  • Authentication tokens
  • Analytics identifiers

How We Use Your Information

Primary Purposes

We use your personal information for the following legitimate business purposes:

Service Delivery

  • Provide requested information about sports betting operators
  • Send newsletters and updates you’ve subscribed to
  • Respond to your inquiries and support requests
  • Maintain and improve Website functionality

Analytics and Improvement

  • Analyze user behavior to enhance user experience
  • Understand traffic patterns and popular content
  • Test new features and optimize Website performance
  • Generate aggregated statistics about Website usage

Marketing and Communication

  • Send promotional materials about relevant offers (with your consent)
  • Provide personalized content recommendations
  • Notify you about important changes to our services
  • Conduct surveys and gather feedback

Security and Legal Compliance

  • Detect and prevent fraud, abuse, and security threats
  • Comply with legal obligations and regulatory requirements
  • Enforce our Terms of Service
  • Protect our rights and the rights of other users

Legal Basis for Processing

We process your personal data based on the following legal grounds:

Consent: For newsletter subscriptions, marketing communications, and optional data collection

Legitimate Interests: For analytics, Website improvement, security measures, and business operations

Legal Obligation: When required by law or regulatory authorities

Contract Performance: If you have a registered account with us

Cookies and Tracking Technologies

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the Website to function properly. They enable basic features like page navigation and access to secure areas.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our Website. These help us improve our content and user experience.

Marketing Cookies

These cookies track your browsing habits to show you relevant advertisements on our Website and third-party platforms.

Preference Cookies

These remember your settings and choices to provide a personalized experience on return visits.

Third-Party Analytics Tools

We use the following analytics services:

Google Analytics

  • Collects anonymized data about Website usage
  • Helps us understand visitor demographics and interests
  • You can opt out by installing the Google Analytics Opt-out Browser Add-on

Other Analytics Platforms

  • We may use additional analytics tools to gather insights
  • All analytics data is processed in aggregate form
  • Individual users cannot be identified from analytics data

Managing Cookies

You can control and manage cookies through:

  • Your browser settings
  • Our cookie preference center
  • Third-party opt-out tools

Please note that disabling certain cookies may impact Website functionality.

Data Sharing and Disclosure

When We Share Your Information

We do not sell, rent, or trade your personal information. We may share your data in the following circumstances:

Service Providers

  • Hosting and infrastructure providers
  • Email service providers
  • Analytics and monitoring services
  • Customer support tools

Business Partners

  • Affiliate networks (anonymized data only)
  • Sports betting operators (only with your explicit consent)
  • Marketing partners (for co-branded campaigns, with consent)

Legal Requirements

  • Law enforcement agencies when legally required
  • Regulatory bodies for compliance purposes
  • In response to valid legal processes

Business Transfers

  • In case of merger, acquisition, or sale of assets
  • During reorganization or bankruptcy proceedings
  • To successors who agree to handle your data per this policy

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers, including:

  • Standard contractual clauses approved by relevant authorities
  • Adequacy decisions by data protection authorities
  • Your explicit consent where required

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

Newsletter Subscribers: Until you unsubscribe or request deletion

Contact Form Submissions: Up to 2 years for customer service purposes

Account Data: For the duration of your account plus 30 days after closure

Analytics Data: Aggregated data may be retained indefinitely

Legal Requirements: Longer periods when required by law

Your Rights and Choices

Data Subject Rights

Under applicable data protection laws, you have the following rights:

Access: Request a copy of the personal information we hold about you

Rectification: Correct inaccurate or incomplete information

Erasure: Request deletion of your personal data (right to be forgotten)

Restriction: Limit how we process your information

Portability: Receive your data in a machine-readable format

Objection: Object to certain processing activities

Withdraw Consent: Revoke previously given consent at any time

Exercising Your Rights

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.

Opt-Out Options

Email Marketing: Click the unsubscribe link in any marketing email

Cookies: Adjust your browser settings or use our cookie preference center

Analytics: Install opt-out browser extensions for analytics services

Targeted Advertising: Use industry opt-out tools like DAA or NAI opt-out pages

Protection of Minors

Our Website and services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected data from someone under 18, we will promptly delete such information.

Sports betting content is intended solely for adults who meet the legal gambling age in their jurisdiction. By using our Website, you confirm that you are at least 18 years old or the legal age for gambling in your location, whichever is higher.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against:

  • Unauthorized access or disclosure
  • Accidental loss or destruction
  • Unlawful processing
  • Alteration or misuse

Our security measures include:

  • Encryption of sensitive data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication requirements
  • Employee training on data protection
  • Incident response procedures

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but commit to notifying you of any breaches as required by law.

Our Website contains links to third-party sports betting operators and other external websites. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party sites you visit.

When you click on an affiliate link or advertisement, you may be redirected to a third-party website. The collection and use of your information by these third parties are governed by their respective privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of any material changes by:

  • Posting a notice on our Website
  • Sending an email to registered users
  • Updating the “Effective Date” at the top of this policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

You may also contact our Data Protection Officer for:

  • Questions about data processing
  • Requests to exercise your rights
  • Privacy-related complaints
  • Data breach notifications

Supervisory Authority

If you believe your data protection rights have been violated, you have the right to lodge a complaint with your local data protection authority. For EU residents, you can find your national data protection authority through the European Data Protection Board website.

California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to say no to the sale of personal information
  • Right to non-discrimination for exercising privacy rights

To exercise these rights, California residents can contact us using the methods described above.

For detailed information about the specific cookies we use, their purposes, and how to manage them, please refer to our separate Cookie Policy available on our Website.

By using our Website, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.

For specific consent-based processing activities (such as marketing emails), we will obtain your explicit consent through clear affirmative action, such as checking an unchecked opt-in box.

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This Privacy Policy is provided in English. In case of any discrepancies between translated versions and the English version, the English version shall prevail.